Report · Money and Finance

Economic concerns outweigh cultural issues in how Americans vote

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Economic interest outweighs cultural identity in Americans' voting decisions. All told, 46% say economics matters more to how they vote, including 31% who say it matters much more, according to a Verasight survey conducted Sept. 22 to 29, 2025.

Cultural ideology carries more weight for 22%, including 10% who put it far above economics. The rest sit outside that tradeoff: 22% call themselves indifferent and 10% say neither consideration shapes their vote.

Topline

single choice

Topline distribution

Economic concerns outweigh cultural issues in how Americans vote.

Does cultural ideology (such as attitudes towards LGBTQ) or economic interest matter more in your voting decision?

  • Economic interests matter much more 31.1%
  • Indifferent 22.1%
  • Economic interests matter more slightly 14.5%
  • Cultural ideology matters more slightly 12.5%
  • Cultural ideology matters much more 10.0%
  • Neither of the two matters 9.8%

2025 · base n 1,000 · +/- 3.3%

Verasight APSA Omnibus Survey #2025-119

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-09-22 → 2025-09-29
Base (unweighted)
1,000
Margin of error
+/- 3.3%
Module
Verasight APSA Omnibus Survey #2025-119

Source

Citation

Verasight APSA Omnibus Survey #2025-119, fielded September 22-29, 2025, N=1,000 US adults age 18+, +/- 3.3%.

https://reports.verasight.io/r/apsa-2025

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.