# Half of Americans don't make purchasing decisions at their job

Canonical page: https://data.verasight.io/money/half-of-americans-dont-make-purchasing-decisions-at-their-job/

> Indexed question in Money & Finance.

## Reading

When asked how likely marketing is to sway their purchasing at work, half of Americans (50%) say they don't make purchase decisions at their job in the first place, according to a Verasight survey conducted May 22-24, 2024.

Another 28% say marketing is likely or very likely to influence those decisions, including 9% who say very likely, while 22% call it unlikely or very unlikely, including 8% who say very unlikely.

## Topline

How likely is it that marketing will influence your decision-making when making purchases at your job?

Half of Americans don't make purchasing decisions at their job.

Net findings combine adjacent response options from the same scale.

- I don't make purchase decisions at my job: 49.7%
- Likely: 19.4%
- Unlikely: 13.9%
- Very Likely: 8.5%
- Very Unlikely: 8.5%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#marketing-influence-on-professional-purchases](https://verasight-aapor-2024.tiiny.co#marketing-influence-on-professional-purchases)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#marketing-influence-on-professional-purchases](https://verasight-aapor-2024.tiiny.co#marketing-influence-on-professional-purchases)