Report · Money and Finance

More Americans plan to shop online more than less

Reading

In a Verasight survey of 1,000 U.S. adults conducted Dec. 22, 2025 to Jan. 5, 2026, more Americans plan to shop online more than less; 63% selected about the Same.

The next-largest shares were 23% for more and 13% for less.

Topline

single choice

Topline distribution

More Americans plan to shop online more than less (63%).

- Shop online

  • About the Same 63.0%
  • More 22.5%
  • Less 12.7%
  • I do not plan to do this activity 1.8%

2025 · base n 1,000 · +/- 3.1%

predictions

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-12-22 → 2026-01-05
Base (unweighted)
1,000
Margin of error
+/- 3.1%
Module
predictions

Source

Citation

2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.

https://reports.verasight.io/reports/2026-predictions-survey-2025-183#q-5

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.