More Americans plan to shop online more than less
Core finding
Most Americans expect their online shopping to hold steady, with 63% saying they will do it about as much in 2026 as the year before, according to a Verasight survey conducted Dec. 22, 2025 to Jan. 5, 2026.
Those planning to buy more online (23%) outnumber those planning to buy less (13%), and just 2% do not plan to shop online at all.
Topline distribution
More Americans plan to shop online more than less.
Compared to 2025, do you expect to do each of the following activities more or less in 2026? Item: Shop online
n = 1,000 · Dec 22, 2025 – Jan 5, 2026 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Dec 22, 2025 – Jan 5, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | predictions |
| Sponsor | Verasight |
| Weight variable | weight for AI and predictions questions; weight_popculture for pop culture questions |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/2026-predictions
- Shop online
Cite this question
2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.