# More Americans plan to shop online more than less

Canonical page: https://data.verasight.io/money/more-americans-plan-to-shop-online-more-than-less/

> Indexed question in Money & Finance.

## Reading

Most Americans expect their online shopping to hold steady, with 63% saying they will do it about as much in 2026 as the year before, according to a Verasight survey conducted Dec. 22, 2025 to Jan. 5, 2026.

Those planning to buy more online (23%) outnumber those planning to buy less (13%), and just 2% do not plan to shop online at all.

## Topline

Compared to 2025, do you expect to do each of the following activities more or less in 2026? Item: Shop online

More Americans plan to shop online more than less.

- About the Same: 63.0%
- More: 22.5%
- Less: 12.7%
- I do not plan to do this activity: 1.8%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-12-22 → 2026-01-05
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: predictions
- Sponsor: Verasight
- Weight variable: weight for AI and predictions questions; weight_popculture for pop culture questions
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels](https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels)

## Citation

2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.

Canonical question URL: [https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels](https://reports.verasight.io/r/2026-predictions#changes-in-activity-levels)