Most wine buyers spend $10 to $50 a bottle
Core finding
A plurality of U.S. adults (48%) name a typical wine price of $10 to $50 a bottle, more than any other band, according to an August 2025 Verasight survey.
About a third (32%) do not buy wine at all. Below that, fewer than one-in-ten spend under $10 (9%) or between $50 and $100 (8%), and just 3% go above $100.
Topline distribution
Most wine buyers spend $10 to $50 a bottle.
What is your your typical price point per bottle when purchasing wine?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | B |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
What is your your typical price point per bottle when purchasing wine?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.