# Most wine buyers spend $10 to $50 a bottle

Canonical page: https://data.verasight.io/money/most-wine-buyers-spend-10-to-50-a-bottle/

> Indexed question in Money & Finance.

## Reading

A plurality of U.S. adults (48%) name a typical wine price of $10 to $50 a bottle, more than any other band, according to an August 2025 Verasight survey.

About a third (32%) do not buy wine at all. Below that, fewer than one-in-ten spend under $10 (9%) or between $50 and $100 (8%), and just 3% go above $100.

## Topline

What is your your typical price point per bottle when purchasing wine?

Most wine buyers spend $10 to $50 a bottle.

- $10 to less than $50: 47.5%
- N/A - I do not purchase wine: 32.2%
- Less than $10: 8.8%
- $50 to less than $100: 8.2%
- $100 to less than $200: 2.1%
- $200 or more: 1.2%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-08-01 → 2025-08-06
- Base (unweighted): 1,000
- Margin of error: +/- 3.2%
- Module: B
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-quirks-2025.tiiny.co#typical-wine-price-point](https://verasight-quirks-2025.tiiny.co#typical-wine-price-point)

## Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

Canonical question URL: [https://verasight-quirks-2025.tiiny.co#typical-wine-price-point](https://verasight-quirks-2025.tiiny.co#typical-wine-price-point)