Report · Money and Finance

Most wouldn't pay more than $2,500 for a personalized cancer test

Reading

Most U.S. adults (69%) would not pay more than $2,500 for a highly reliable cancer test that comes with personalized treatment options, in a Verasight survey conducted Aug. 13-18, 2025.

About one-in-six (17%) would go as high as $5,000 and 6% as high as $10,000. A smaller tail would pay far more: 3% up to $20,000 and 5% more than $20,000 if necessary.

Topline

single choice

Topline distribution

Most wouldn't pay more than $2,500 for a personalized cancer test.

What is the highest price you are willing to pay for a 95% reliable cancer biomarker test which gives you personalized treatment options?

  • Less than $2,500 69.4%
  • $2,500 - $5,000 16.7%
  • $5,001 - $10,000 6.0%
  • More than $20,000 if necessary 5.3%
  • $10,001 - $20,000 2.5%

2025 · base n 1,000 · +/- 3.1%

Verasight JSM Omnibus Survey

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-08-13 → 2025-08-18
Base (unweighted)
1,000
Margin of error
+/- 3.1%
Module
Verasight JSM Omnibus Survey

Source

Citation

Verasight JSM Omnibus Survey, fielded August 13-18, 2025, N=1,000 United States adults, +/- 3.1%.

https://reports.verasight.io/r/jsm-2025

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.