Report · Money and Finance

Sales is the insurance job Americans know best

Reading

In a Verasight survey conducted Aug. 1-6, 2025, sales stands out as the insurance job Americans recognize most, with 61% familiar with it.

About half (52%) know the broker role, and roughly four-in-ten recognize claims analysts (43%) and underwriters (38%). Fewer are familiar with market researchers (27%) or actuaries (22%), while one-in-four (25%) know none of these jobs.

Topline

select all

Selected responses

Sales is the insurance job Americans know best.

Which of the following insurance-related jobs, if any, are you familiar with?

  • Sales 61.3%
  • Broker 51.7%
  • Claims Analyst 43.4%
  • Underwriter 38.5%
  • Market Researcher 26.6%
  • None of the above 25.4%
  • Actuary 22.1%

2025 · base n 1,000 · +/- 3.2%

A

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-08-01 → 2025-08-06
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
A

Source

Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

https://verasight-quirks-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.