Sales is the insurance job Americans know best
Core finding
In a Verasight survey conducted Aug. 1-6, 2025, sales stands out as the insurance job Americans recognize most, with 61% familiar with it.
About half (52%) know the broker role, and roughly four-in-ten recognize claims analysts (43%) and underwriters (38%). Fewer are familiar with market researchers (27%) or actuaries (22%), while one-in-four (25%) know none of these jobs.
Selected responses
Sales is the insurance job Americans know best.
Which of the following insurance-related jobs, if any, are you familiar with?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | A |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
Which of the following insurance-related jobs, if any, are you familiar with?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.