# Where price expectations are headed in 2026

Canonical page: https://data.verasight.io/money/where-price-expectations-are-headed-in-2026/
Published: 2026-05-12

> Featured topic in Money & Finance.

About 64% expect everyday goods to get more expensive in 2026, while 56% are not confident their income or savings will keep pace.

## Overview: Prices and income

Adults mostly expect prices to keep rising in 2026. About 64% say everyday goods such as groceries and household items will generally increase.

Personal confidence is weaker. About 56% are not confident that their income or savings will keep up with rising prices, compared with 44% who are confident.

## Most expect everyday goods to cost more

About 64% expect the prices of everyday goods to increase in 2026.

Far smaller groups expect prices to decrease at 12% or stay the same at 21%.

## Confidence trails the price outlook

About 30% are somewhat confident and 14% are very confident that income or savings will keep up with rising prices.

The less confident side is larger: 30% are not very confident and 26% are not confident at all.

## The pressure is both expected and personal

The paired findings show a public that expects the price environment to get harder and is not fully sure household resources will catch up.

## Supporting evidence

### 64% expect everyday goods to increase in price in 2026.

Question: Thinking about 2026, do you expect the prices of everyday goods (like groceries and household items) to generally…

Note: Shows expectations for everyday prices in 2026.

Topline:

- Increase: 63.6%
- Stay the same: 21.4%
- Decrease: 12.2%
- Not sure: 2.8%

### 56% are not confident their income or savings will keep pace.

Question: How confident are you that your income or savings will keep up with rising prices in 2026?

Note: Shows confidence that income or savings will keep up with rising prices.

Topline:

- Somewhat confident: 30.5%
- Not very confident: 29.8%
- Not confident at all: 25.7%
- Very confident: 14.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-12-22 → 2026-01-05
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: predictions
- Sponsor: Verasight
- Weight variable: weight for AI and predictions questions; weight_popculture for pop culture questions
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Sources

- [Thinking about 2026, do you expect the prices of everyday goods (like groceries and household items) to generally…](https://reports.verasight.io/r/2026-predictions#everyday-goods-prices): reports.verasight.io/r/2026-predictions: Shows expectations for everyday prices in 2026.
- [How confident are you that your income or savings will keep up with rising prices in 2026?](https://reports.verasight.io/r/2026-predictions#confidence-in-incomesavings-stability-against-rising-prices): reports.verasight.io/r/2026-predictions: Shows confidence that income or savings will keep up with rising prices.

## Citation

2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.

Canonical question URL: [https://reports.verasight.io/r/2026-predictions#everyday-goods-prices](https://reports.verasight.io/r/2026-predictions#everyday-goods-prices)