Most Americans choose candidates based on their stance on issues
Core finding
Most Americans (65%) say a candidate’s stance on issues matters most when they decide which candidate to support, according to an April 2024 Verasight survey.
Leadership and experience ranks first for 26%, while 9% point to a candidate’s personal background and identity.
Topline distribution
Most Americans choose candidates based on their stance on issues.
When deciding which political candidate to support, which factor do you take into account the most?
n = 1,000 · Apr 10–15, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Apr 10–15, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | 2 |
| Sponsor | Verasight |
| Weight variable | module-specific weights: weight_m1 for module 1, weight_m2 for module 2 |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-mpsa-2024.tiiny.co
When deciding which political candidate to support, which factor do you take into account the most?
Cite this question
Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.