# Most Americans choose candidates based on their stance on issues

Canonical page: https://data.verasight.io/politics/most-americans-choose-candidates-based-on-their-stance-on-issues/

> Indexed question in Politics.

## Reading

Most Americans (65%) say a candidate’s stance on issues matters most when they decide which candidate to support, according to an April 2024 Verasight survey.

Leadership and experience ranks first for 26%, while 9% point to a candidate’s personal background and identity.

## Topline

When deciding which political candidate to support, which factor do you take into account the most?

Most Americans choose candidates based on their stance on issues.

- The candidate’s stance on issues: 64.9%
- The candidate’s leadership and experience: 26.4%
- The candidate’s personal background and identity: 8.7%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-04-10 → 2024-04-15
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: 2
- Sponsor: Verasight
- Weight variable: module-specific weights: weight_m1 for module 1, weight_m2 for module 2
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#primary-factors-in-political-candidate-support](https://verasight-mpsa-2024.tiiny.co#primary-factors-in-political-candidate-support)

## Citation

Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.

Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#primary-factors-in-political-candidate-support](https://verasight-mpsa-2024.tiiny.co#primary-factors-in-political-candidate-support)