Report · Politics

Most Americans contacted by campaigns were reached by text or email

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In a Verasight survey of 1,000 U.S. adults conducted Oct. 1 to 11, 2024, most Americans contacted by campaigns were reached by text or email; 53% selected by text or email.

The next-largest shares were 35% for by direct mail and 28% for through a social media advertisement.

Topline

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Selected responses

Most Americans contacted by campaigns were reached by text or email (53%).

During this election cycle, have you been contacted by a campaign or party in any of the following ways?

  • By text or email 52.7%
  • By direct mail 35.4%
  • I have not been contacted by a campaign or party 28.0%
  • Through a social media advertisement 27.9%
  • By a phone call 22.4%
  • At the door (canvassing) 10.5%
  • Through some other method 2.7%

2024 · base n 1,000 · +/- 3.4%

pol

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-10-01 → 2024-10-11
Base (unweighted)
1,000
Margin of error
+/- 3.4%
Module
pol

Source

Citation

Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.

https://reports.verasight.io/reports/verasight-apsa-omnibus-survey-2024-103#q-pol-11

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.