Report · Politics

More disapprove than approve of campaigning that brands opponents traitors

Reading

Nearly half of Americans (46%) disapprove of a candidate who campaigns by branding opponents as traitors, including 12% who strongly disapprove.

About three-in-ten (31%) neither approve nor disapprove, while roughly a quarter (23%) approve, including 5% who strongly approve, according to a January 2024 Verasight survey.

Topline

response scale

Topline scale

More disapprove than approve of campaigning that brands opponents traitors.

Imagine a politician from your political party who campaigns for office in your local area by calling members of the opposing party traitors who have betrayed your area. Would you personally approve or disapprove of campaigning like this?

  • Neither approve nor disapprove 30.8%
  • Disapprove 18.8%
  • Somewhat disapprove 15.3%
  • Strongly disapprove 12.2%
  • Somewhat approve 9.8%
  • Approve 8.1%
  • Strongly approve 5.0%

2024 · base n 1,000 · +/- 3.5%

Verasight Interdisciplinary Omnibus Survey #2024-006

Source report pending

Methodology

Source report pending
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-01-18 → 2024-01-24
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
Verasight Interdisciplinary Omnibus Survey #2024-006

Source

  • 01
    Source report pending

Citation

Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.

Source report pending

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
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Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

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