More disapprove than approve of campaigning that brands opponents traitors
Core finding
Nearly half of Americans (46%) disapprove of a candidate who campaigns by branding opponents as traitors, including 12% who strongly disapprove.
About three-in-ten (31%) neither approve nor disapprove, while roughly a quarter (23%) approve, including 5% who strongly approve, according to a January 2024 Verasight survey.
Topline scale
More disapprove than approve of campaigning that brands opponents traitors.
Imagine a politician from your political party who campaigns for office in your local area by calling members of the opposing party traitors who have betrayed your area. Would you personally approve or disapprove of campaigning like this?
n = 1,000 · Jan 18–24, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Jan 18–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | Verasight Interdisciplinary Omnibus Survey #2024-006 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers
Would you personally approve or disapprove of campaigning like this?
Cite this question
Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.