# More disapprove than approve of campaigning that brands opponents traitors

Canonical page: https://data.verasight.io/politics/most-disapprove-of-campaigning-that-brands-opponents-traitors/

> Indexed question in Politics.

## Reading

Nearly half of Americans (46%) disapprove of a candidate who campaigns by branding opponents as traitors, including 12% who strongly disapprove.

About three-in-ten (31%) neither approve nor disapprove, while roughly a quarter (23%) approve, including 5% who strongly approve, according to a January 2024 Verasight survey.

## Topline

Imagine a politician from your political party who campaigns for office in your local area by calling members of the opposing party traitors who have betrayed your area. Would you personally approve or disapprove of campaigning like this?

More disapprove than approve of campaigning that brands opponents traitors.

Net findings combine adjacent response options from the same scale.

- Neither approve nor disapprove: 30.8%
- Disapprove: 18.8%
- Somewhat disapprove: 15.3%
- Strongly disapprove: 12.2%
- Somewhat approve: 9.8%
- Approve: 8.1%
- Strongly approve: 5.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2024-01-18 → 2024-01-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: Verasight Interdisciplinary Omnibus Survey #2024-006
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers](https://www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers)

## Citation

Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.

Canonical question URL: [https://www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers](https://www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers)