Americans take an average amount of risk
Core finding
Americans tilt modestly toward describing themselves as risk-takers rather than risk-avoiders: 43% sit on the risk-tolerant side, compared with 31% who lean risk-averse, according to a January 2024 Verasight survey.
The remaining 26% land squarely in the middle, giving the distribution its balanced, center-heavy shape.
Topline distribution
Americans take an average amount of risk.
Are you generally a person who is fully prepared to take risks or do you try to avoid taking risks?
n = 1,000 · Jan 18–24, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Jan 18–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | Verasight Interdisciplinary Omnibus Survey #2024-006 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers
Are you generally a person who is fully prepared to take risks or do you try to avoid taking risks?
Cite this question
Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.