Instagram reaches about seven in ten Americans
Core finding
Instagram's audience in the United States includes most of the adult public. In a Verasight survey conducted July 30-Aug. 4, 2025, 69% of U.S. adults say they use the website or app.
That leaves 31% who say they do not.
Topline distribution
Instagram reaches about seven in ten Americans.
Please indicate whether or not you ever use the following websites or apps. Item: Instagram
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 30 – Aug 4, 2025 |
| Base (unweighted) | 1,509 |
| Margin of error | ±3.1% |
| Module | AI Adoption Survey July 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-monthly-ai-july.tiiny.co
Instagram
Cite this question
AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.