Most say social media needs a mix of short and long form content
Core finding
On social media's embrace of TikTok-style clips, 31% of Americans say platforms should use a mix of both short-form and long-form content, more than back any single alternative, according to an April 2024 Verasight survey of 1,000 U.S. adults.
The rest sort into two camps, and the critical one is bigger. The two answers calling short-form content not beneficial draw 37% of Americans combined, including 18% who think platforms should use long-form content instead; the two favorable answers draw 32% combined, including 12% who call short-form beneficial without reservation.
Topline distribution
Most say social media needs a mix of short and long form content.
Do you think that social media copying TikTok’s short form content is beneficial to both 1) Creativity for content creators in cultural fields (art, music…), and 2) The understanding of politics for the youth?
n = 1,000 · Apr 10–15, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Apr 10–15, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | 2 |
| Sponsor | Verasight |
| Weight variable | module-specific weights: weight_m1 for module 1, weight_m2 for module 2 |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-mpsa-2024.tiiny.co
Do you think that social media copying TikTok’s short form content is beneficial to both 1) Creativity for content creators in cultural fields (art, music…), and 2) The understanding of politics for the youth?
Cite this question
Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.