Report · AI & Tech

Social media feeds often include a mix of viewpoints

Reading

In a Verasight survey of 1,000 U.S. adults conducted April 10 to 15, 2024, 66% of Americans said they normally see a mix of likeminded and oppositional content on social media platforms.

About three-in-ten said they mostly see likeminded content, with 14% who said somewhat likeminded and 14% who said mostly likeminded (28%). Another 6% said they mostly see oppositional content, with 3% each who said somewhat or mostly oppositional.

Topline

single choice

Topline distribution

66% of Americans see a mix of likeminded and oppositional content on social media.

Do you normally see likeminded content or oppositional content when you are on social media platforms?

  • A mix of both 66.2%
  • Somewhat likeminded content 14.1%
  • Mostly likeminded content 13.8%
  • Somewhat oppositional content 3.2%
  • Mostly oppositional content 2.7%

2024 · base n 1,000 · +/- 3.5%

2

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-04-10 → 2024-04-15
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
2

Source

  • 01
    Social media feeds often include a mix of viewpointsreports.verasight.io/reports/verasight-mpsa-omnibus-survey-2024-037

Citation

Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.

https://reports.verasight.io/reports/verasight-mpsa-omnibus-survey-2024-037#do-you-normally-see-likeminded-content-or-oppositional-content-when-you-are-on-social-media-platforms

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.