Social media feeds often include a mix of viewpoints
Core finding
In a Verasight survey of 1,000 U.S. adults conducted April 10 to 15, 2024, 66% of Americans said they normally see a mix of likeminded and oppositional content on social media platforms.
About three-in-ten said they mostly see likeminded content, with 14% who said somewhat likeminded and 14% who said mostly likeminded (28%). Another 6% said they mostly see oppositional content, with 3% each who said somewhat or mostly oppositional.
Topline distribution
66% of Americans see a mix of likeminded and oppositional content on social media.
Do you normally see likeminded content or oppositional content when you are on social media platforms?
n = 1,000 · Apr 10–15, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Apr 10–15, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | 2 |
| Sponsor | Verasight |
| Weight variable | module-specific weights: weight_m1 for module 1, weight_m2 for module 2 |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-mpsa-2024.tiiny.co
Do you normally see likeminded content or oppositional content when you are on social media platforms?
Cite this question
Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.