Only a third of Americans use TikTok

Jul 30 – Aug 4, 2025 · n = 1,509 · MoE ±3.1%Source report ↗

Core finding

TikTok is a minority taste in the United States: 33% of Americans say they use the app, a Verasight survey of 1,509 U.S. adults finds.

The other two-thirds (67%) say they don't use it.

Topline distribution

Only a third of Americans use TikTok.

No, don’t use this

67.0%

Yes, use this

33.0%

n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%

Mode	Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Population	US adults age 18+
Field dates	Jul 30 – Aug 4, 2025
Base (unweighted)	1,509
Margin of error	±3.1%
Module	AI Adoption Survey July 2025
Sponsor	Verasight
Weight variable	weight
Weighting targets	age, race/ethnicity, sex, income, education, region, metropolitan status

AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.