A third of Americans don't follow influencers at all
Core finding
One-in-three Americans (33%) say they don't use social media or follow anyone they don't know in real life, according to a July 2025 Verasight survey.
The rest split three ways: 25% of Americans follow at least one influencer who mostly posts about nonpolitical things but occasionally talks about news or politics, 23% follow one who almost always posts about news, political, or social issues, and 19% follow influencers but none who bring up those topics.
Topline distribution
A third of Americans don't follow influencers at all.
Please the statement below that describes the type of content you see from influencers you follow.
n = 1,000 · Jul 14–24, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 14–24, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | EPOVB Conference Omnibus Survey #2025-059 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-epovb.tiiny.co
Please the statement below that describes the type of content you see from influencers you follow.
Cite this question
EPOVB Conference Omnibus Survey #2025-059, fielded July 14-24, 2025, N=1,000 US adults age 18+, +/- 3.1%.