Americans' favorite place to invest is a savings account
Core finding
More than half of Americans (53%) count a savings account among their preferred places to invest, topping every other option, according to a January 2025 Verasight survey of 1,000 U.S. adults. Retirement accounts such as a 401(k) or IRA come next, preferred by 44%.
Individual stocks (27%) and mutual funds or ETFs (22%) also draw sizable followings, while relatively few prefer hedge funds (3%) or something else (5%). Nearly a quarter of Americans (24%) say they do not invest at all.
Selected responses
Americans' favorite place to invest is a savings account.
What is/are your preferred investment vehicle(s)?
n = 1,000 · Jan 16–27, 2025 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Jan 16–27, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AEA Omnibus Survey #2025-002 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aea-2025.tiiny.co
What is/are your preferred investment vehicle(s)?
Cite this question
Verasight AEA Omnibus Survey #2025-002, fielded January 16-27, 2025, N=1,000 United States adults, +/- 3.3%.