Improving health is the top reason Americans would cut ultra-processed foods
Core finding
When asked why they would or would not cut back on ultra-processed foods, nearly six-in-ten Americans (58%) point to improving their overall health, more than any other reason, according to a November 2025 Verasight survey.
Four-in-ten (40%) name losing or managing weight, and 23% would cut back to save money. The pull runs the other way for others: 21% say they crave these foods or find them hard to give up, and 17% enjoy them and don't want to cut back.
Selected responses
Improving health is the top reason Americans would cut ultra-processed foods.
What are the main reasons you would or would not want to cut back on ultra-processed foods?
n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Nov 14–20, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Module 1 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-apha-2025
What are the main reasons you would or would not want to cut back on ultra-processed foods?
Cite this question
Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.