Most Americans don't struggle to afford basic dental hygiene products

Nov 14–20, 2025 · n = 1,000 · MoE ±3.2%Source report ↗

Core finding

More than eight-in-ten Americans (86%) find none of these products hard to afford, according to a November 2025 Verasight survey.

The rest, about one-in-seven (14%), name at least one item: 11% point to toothpaste, while roughly 6% each cite a toothbrush or floss.

Selected responses

Most Americans don't struggle to afford basic dental hygiene products.

None of the above

86.3%

Toothpaste

10.8%

Toothbrush

6.3%

Floss

6.2%

n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%

Respondents could select more than one option, so shares may sum to more than 100%.

Mode	Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Population	US adults age 18+
Field dates	Nov 14–20, 2025
Base (unweighted)	1,000
Margin of error	±3.2%
Module	Module 1
Sponsor	Verasight
Weight variable	weight
Weighting targets	age, race/ethnicity, sex, income, education, region, metropolitan status

01
Which of the following dental hygiene products do you find difficult to afford, if any?
reports.verasight.io/r/verasight-apha-2025

Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.