Many expect Black leadership behind products marketed to Black consumers
Core finding
A plurality of Americans (46%), though not a majority, expect the leadership of a company to be Black when it heavily markets a product to Black consumers, including 13% who strongly agree.
About three-in-ten (30%) disagree, while 23% are neutral, according to a Verasight survey conducted May 11, 2026.
Topline scale
Many expect Black leadership behind products marketed to Black consumers.
Please indicate the extent to which you agree or disagree with the following statement: If a product is heavily marketed to Black consumers, I expect the company's leadership to be Black.
n = 1,000 · May 11, 2026 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | daily_life |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
Please indicate the extent to which you agree or disagree with the following statement: If a product is heavily marketed to Black consumers, I expect the company's leadership to be Black.
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.