Fewer than four in ten look for their own identity in the influencers they follow
Core finding
Nearly four-in-ten Americans (37%) agree it is important that the creators and influencers they follow reflect their own lifestyle and identity, with 8% agreeing strongly. Another 15% disagree and 20% take neither side, according to a June 2025 Verasight survey.
The rest fall outside the premise: about a quarter (24%) use social media but do not follow influencers, and 3% do not use social media at all.
Topline scale
Fewer than four in ten look for their own identity in the influencers they follow.
It is important to me that the content creators and influencers I follow represent my lifestyle and identity.
n = 1,000 · Jun 25–30, 2025 · MoE ±3.8%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jun 25–30, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.8% |
| Module | ICA Conference Omnibus Survey #2025-058 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-ica-2025.tiiny.co
It is important to me that the content creators and influencers I follow represent my lifestyle and identity.
Cite this question
ICA Conference Omnibus Survey #2025-058, fielded June 25-30, 2025, N=1,000 US adults age 18+, +/- 3.8%.