Report · Culture

National news often fails to reflect people's perspectives

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In a Verasight survey of 1,000 U.S. adults conducted Dec. 3 to 8, 2025, 45% of Americans said national news media outlets rarely, very rarely, or never express their personal perspective. Including 24% who said rarely, 12% who said very rarely, and 9% who said never.

A similar share said the news sometimes or occasionally expresses their perspective (46%), while 10% said it often or always does.

Topline

single choice

Topline distribution

45% of Americans say national news rarely or never expresses their perspective.

How often do you feel national news media outlets express your personal perspective?

  • Sometimes 30.7%
  • Rarely 23.9%
  • Occasionally 15.2%
  • Very Rarely 11.6%
  • Never 8.8%
  • Often 7.7%
  • Always 2.0%

2025 · base n 1,000 · +/- 3.2%

soc_pol

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-12-03 → 2025-12-08
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
soc_pol

Source

  • 01
    National news often fails to reflect people's perspectivesreports.verasight.io/reports/verasight-human-llm-comparison-survey-2025-172

Citation

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/reports/verasight-human-llm-comparison-survey-2025-172#how-often-do-you-feel-national-news-media-outlets-express-your-personal-perspective

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.