Nearly half expect Black leadership behind products aimed at Black consumers
Core finding
Nearly half of Americans (46%) agree that if a product is designed for Black consumers, they would expect its company's leadership to be Black, according to a May 2026 Verasight survey. About 14% agree strongly.
Around three-in-ten (30%) disagree, including 11% who strongly disagree, and roughly a quarter (24%) are neutral.
Topline scale
Nearly half expect Black leadership behind products aimed at Black consumers.
Please indicate the extent to which you agree or disagree with the following statement: If a product is designed for Black consumers, I expect the company's leadership to be Black.
n = 1,000 · May 11, 2026 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | daily_life |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
Please indicate the extent to which you agree or disagree with the following statement: If a product is designed for Black consumers, I expect the company's leadership to be Black.
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.