Nearly six in ten rarely or never use TikTok
Core finding
Nearly six-in-ten Americans (60%) rarely or never use TikTok, including 48% who never use it at all, according to a May 2026 Verasight survey.
Roughly 15% use it daily and 7% more than once a day, while the remaining one-in-five (19%) check in anywhere from a few times a month to several times a week.
Topline distribution
Nearly six in ten rarely or never use TikTok.
In general, how often do you use TikTok?
n = 1,000 · May 11, 2026 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | beliefs |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
In general, how often do you use TikTok?
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.