To persuade people online, Americans prefer a standard post
Core finding
To win over an audience online, more Americans favor a standard post, a paragraph of text with a photo or video attached, than any other format (36%), according to an April 2024 Verasight survey.
Short-form video such as a TikTok or Reel is the next choice at 18%, ahead of a hashtagged photo or video spread across platforms (15%) and a long YouTube explainer (12%). About one-in-ten (11%) would avoid short formats entirely in favor of a long one, and the fewest would start a newsletter (8%).
Topline distribution
To persuade people online, Americans prefer a standard post.
If you were to post content online on a subject that matters to you (be it art, politics, music, etc.) what format would you choose to convince and get an audience?
n = 1,000 · Apr 10–15, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Apr 10–15, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | 2 |
| Sponsor | Verasight |
| Weight variable | module-specific weights: weight_m1 for module 1, weight_m2 for module 2 |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-mpsa-2024.tiiny.co
If you were to post content online on a subject that matters to you (be it art, politics, music, etc.) what format would you choose to convince and get an audience?
Cite this question
Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.