Two-thirds expect to use social media about as much next year
Core finding
In a Verasight survey conducted Dec. 22, 2025 to Jan. 5, 2026, roughly two-thirds of Americans (65%) expect to use social media about as much in 2026 as they did the year before.
A smaller share expects to cut back (17%), while fewer expect to use it more (14%); just 3% do not plan to use social media at all.
Topline distribution
Two-thirds expect to use social media about as much next year.
Compared to 2025, do you expect to do each of the following activities more or less in 2026? Item: Use social media
n = 1,000 · Dec 22, 2025 – Jan 5, 2026 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Dec 22, 2025 – Jan 5, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | predictions |
| Sponsor | Verasight |
| Weight variable | weight for AI and predictions questions; weight_popculture for pop culture questions |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/2026-predictions
- Use social media
Cite this question
2026 Predictions Survey #2025-183, fielded December 22, 2025-January 5, 2026, N=1,000 United States adults, +/- 3.1%.