Vision matters a lot to eight-in-ten Americans
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Nov. 14 to 20, 2025, 84% of Americans said their vision is very important. Another 13% said it is important.
Few Americans said their vision is unimportant (1%), and 3% were neutral.
Topline scale
84% of Americans say their vision is very important.
How important is your vision to you?
n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Nov 14–20, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Module 1 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-apha-2025
How important is your vision to you?
Cite this question
Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.