Eight in ten say knowing who funded the research changes their trust in nutrition info
Core finding
Nearly eight-in-ten Americans (79%) say knowing the funding source changes their trust in nutrition information at least sometimes, according to a January 2024 Verasight survey. That includes 28% who say their trust changes outright and 52% who say it sometimes does.
The remaining 21% say knowing who funds the information makes no difference to their trust.
Topline distribution
Eight in ten say knowing who funded the research changes their trust in nutrition info.
Does your trust in nutrition information change (good or bad) when you know the funding source for the information?
n = 1,000 · Jan 18–24, 2024 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Jan 18–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | Verasight Interdisciplinary Omnibus Survey #2024-006 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers
Does your trust in nutrition information change (good or bad) when you know the funding source for the information?
Cite this question
Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.