In personal care, moisture and scent often matter equally
Core finding
Nearly half of Americans (47%) say scent and moisturization matter equally in their personal care routine, more than name either factor on its own, according to a Verasight survey conducted Aug. 1-6, 2025.
Moisturization alone draws 30%, ahead of scent at 11%, while 12% say neither matters to them.
Topline distribution
In personal care, moisture and scent often matter equally.
In your personal care routine, which factor matters more to you?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | A |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
In your personal care routine, which factor matters more to you?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.