Economic concerns outweigh cultural issues in how Americans vote
Core finding
Economic interest outweighs cultural identity in Americans' voting decisions. All told, 46% say economics matters more to how they vote, including 31% who say it matters much more, according to a Verasight survey conducted Sept. 22 to 29, 2025.
Cultural ideology carries more weight for 22%, including 10% who put it far above economics. The rest sit outside that tradeoff: 22% call themselves indifferent and 10% say neither consideration shapes their vote.
Topline distribution
Economic concerns outweigh cultural issues in how Americans vote.
Does cultural ideology (such as attitudes towards LGBTQ) or economic interest matter more in your voting decision?
n = 1,000 · Sep 22–29, 2025 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Sep 22–29, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight APSA Omnibus Survey #2025-119 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/apsa-2025
Does cultural ideology (such as attitudes towards LGBTQ) or economic interest matter more in your voting decision?
Cite this question
Verasight APSA Omnibus Survey #2025-119, fielded September 22-29, 2025, N=1,000 US adults age 18+, +/- 3.3%.