Half of Americans don't make purchasing decisions at their job
Core finding
When asked how likely marketing is to sway their purchasing at work, half of Americans (50%) say they don't make purchase decisions at their job in the first place, according to a Verasight survey conducted May 22-24, 2024.
Another 28% say marketing is likely or very likely to influence those decisions, including 9% who say very likely, while 22% call it unlikely or very unlikely, including 8% who say very unlikely.
Topline scale
Half of Americans don't make purchasing decisions at their job.
How likely is it that marketing will influence your decision-making when making purchases at your job?
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
How likely is it that marketing will influence your decision-making when making purchases at your job?
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.