Half of Americans say vanilla is the most popular ice cream flavor
Core finding
In a June 2026 Verasight survey, half of Americans (50%) say vanilla is the country's most popular ice cream flavor.
About a quarter (26%) point to chocolate, and beyond those two no flavor reaches one-in-ten: mint chocolate chip and cookie dough draw 7% each, Neapolitan 6%, and pistachio and rainbow sherbet about 2% each.
Topline distribution
Half of Americans say vanilla is the most popular ice cream flavor.
What’s the most popular flavor of ice cream?
n = 1,000 · Jun 21, 2026 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jun 21, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | 2 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/mpsa26
What’s the most popular flavor of ice cream?
Cite this question
Verasight MPSA Omnibus Survey #2026-050, fielded June 21-21, 2026, N=1,000 US adults age 18+, +/- 3.2%.