Most Americans at least sometimes read a voter guide before voting
Core finding
About two-thirds of Americans (66%) say they read about candidates in a voter guide at least some of the time when they vote, including 18% who do so all the time and another 20% most all of the time, according to a September 2023 Verasight survey.
For the rest, voter guides go unread: 26% say they have never received or seen one, and 9% say they never read one.
Topline distribution
Most Americans at least sometimes read a voter guide before voting.
Thinking about the last few times that you've voted, how often did you read about candidates in a voter guide, if at all?
n = 2,000 · Sep 7–13, 2023 · MoE ±2.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Sep 7–13, 2023 |
| Base (unweighted) | 2,000 |
| Margin of error | ±2.3% |
| Module | 2023 APSA Omnibus Survey #2023-071 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2023.tiiny.co
Thinking about the last few times that you've voted, how often did you read about candidates in a voter guide, if at all?
Cite this question
2023 APSA Omnibus Survey #2023-071, fielded September 7-13, 2023, N=2,000 United States adults, +/- 2.3%.