A third of Americans don't watch the Olympics
Core finding
One-in-three Americans (33%) say they do not watch the Olympics at all, according to a November 2025 Verasight survey.
Another 22% watch only a few specific events while the games are on, and 18% rarely watch, only occasionally seeing clips or highlights. Smaller shares tune in to some events every few days (15%) or make an effort to watch as much coverage as possible (11%).
Topline distribution
A third of Americans don't watch the Olympics.
Thinking about past Olympic Games, which of the following best describes your viewing habits (TV, YouTube, etc.)?
n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Nov 14–20, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Module 3 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-apha-2025
Thinking about past Olympic Games, which of the following best describes your viewing habits (TV, YouTube, etc.)?
Cite this question
Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.