A slim majority would try a Halloween "Jack-O-Latte" from Starbucks
Core finding
Offered a Halloween "Jack-O-Latte" from Starbucks, a slim majority of Americans (54%) say they would try it, according to a September 2025 Verasight survey.
The other 46% would rather not.
Topline distribution
A slim majority would try a Halloween "Jack-O-Latte" from Starbucks.
Starbucks is considering introducing a new fall themed drink. Which of the following would you be most likely and least likely to try? - Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky.
n = 507 · Sep 3–8, 2025 · MoE ±5.7%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Sep 3–8, 2025 |
| Base (unweighted) | 507 |
| Margin of error | ±5.7% |
| Module | AI Adoption Survey August 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/august-ai-survey-2025
Playful, seasonal, and a little spooky.
Cite this question
AI Adoption Survey August 2025, fielded September 3-8, 2025, N=507 United States adults, +/- 5.7%.