Americans see Starbucks as pricier than other coffee chains
Core finding
Three-quarters of Americans who have heard of Starbucks (75%) think its prices are higher than at other national coffee chains, including 35% who say they are much higher, a September 2025 Verasight survey finds.
About one-in-six (16%) say the prices are about the same, and 8% are not sure. Almost no one thinks Starbucks charges less: just 1% say its prices are somewhat or much lower.
Topline distribution
Americans see Starbucks as pricier than other coffee chains.
Compared with other national coffee chains, do you think Starbuck's prices are...
n = 1,391 · Sep 3–8, 2025 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Sep 3–8, 2025 |
| Base (unweighted) | 1,391 |
| Margin of error | ±3.3% |
| Module | AI Adoption Survey August 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/august-ai-survey-2025
Compared with other national coffee chains, do you think Starbuck's prices are...
Cite this question
AI Adoption Survey August 2025, fielded September 3-8, 2025, N=1,391 United States adults, +/- 3.3%.