How people think about coffee brands and habits
Core finding
Coffee brands have broad reach, but the behavior underneath is still modest: recognition is much wider than frequent coffee-shop buying.
About 91% have heard of Starbucks and 87% have heard of Dunkin'. Consumption is lower, with 53% saying they consumed Starbucks in the past year and 42% saying the same for Dunkin'.
Starbucks and Dunkin' dominate awareness
Starbucks and Dunkin' are the clear awareness leaders. About 91% have heard of Starbucks, and 87% have heard of Dunkin'.
Consumption is still led by the same two brands, but at lower levels: 53% say they consumed Starbucks in the last year, and 42% say they consumed Dunkin'.
Topline
91% have heard of Starbucks, and 87% have heard of Dunkin'.
n = 1,519 · Sep 3–8, 2025 · MoE ±3.3%
Topline
53% consumed Starbucks in the past year, and 42% consumed Dunkin'.
n = 1,519 · Sep 3–8, 2025 · MoE ±3.3%
Daily coffee is common, but shop buying is less routine
The most common coffee-drinking pattern is about once a day at 34%, followed by multiple times per day at 22%.
Coffee-shop buying is less frequent. About a third of Americans (33%) say they buy coffee out less than once a month, and another 22% buy it a few times a month.
Topline
Less than once a month is the most common coffee-shop buying pattern.
n = 1,299 · Sep 3–8, 2025 · MoE ±3.3%
Most weekly coffee budgets stay under $10
Weekly spending is concentrated at the lower end. About 38% say they spend less than $5, and 37% say they spend $5 to $10.
The drink-type pattern also looks mixed. Espresso is mostly rare or absent, while cold brew and iced coffee show regular, occasional, rare, and nonuse patterns.
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Sep 3–8, 2025 |
| Base (unweighted) | 1,519 |
| Margin of error | ±3.3% |
| Module | AI Adoption Survey August 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/august-ai-survey-2025
Which of the following coffee brands have you heard of?
- reports.verasight.io/r/august-ai-survey-2025
Which of the following coffee brands have you consumed in the last year?
- reports.verasight.io/r/august-ai-survey-2025
How often do you drink coffee?
- reports.verasight.io/r/august-ai-survey-2025
How often do you buy coffee from a coffee shop?
- reports.verasight.io/r/august-ai-survey-2025
Which comes closest to your weekly coffee budget?
Cite this topic
AI Adoption Survey August 2025, fielded September 3-8, 2025, N=1,519 United States adults, +/- 3.3%.