Americans are split on whether media reflects their racial experiences
Core finding
Nearly half of Americans (47%) neither agree nor disagree that media portrayals of their race or ethnicity reflect the diversity and complexity of their experiences, according to a Verasight survey conducted Aug. 20-25, 2025. Those who take a side divide almost evenly.
About a quarter (26%) agree, including 5% who strongly agree, while 27% disagree, including 10% who strongly disagree.
Topline scale
Americans are split on whether media reflects their racial experiences.
Please indicate the extent to which you agree or disagree with the following statement: Media portrayals of my race/ethnicity reflect the diversity and complexity of my experiences.
n = 1,000 · Aug 20–25, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 20–25, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | ASA Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/asa-2025
Please indicate the extent to which you agree or disagree with the following statement: Media portrayals of my race/ethnicity reflect the diversity and complexity of my experiences.
Cite this question
ASA Omnibus Survey, fielded August 20-25, 2025, N=1,000 United States adults, +/- 3.1%.