Blue is Americans' favorite color
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Aug. 1-6, 2025, four-in-ten (40%) call blue their favorite color.
No single rival color comes close: red draws 17% and green 15%, with yellow (6%) and white (2%) further back. One-in-five Americans (20%) say their favorite is some other color entirely.
Topline distribution
Blue is Americans' favorite color.
Which of the following, if any, is your favorite color?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | A |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
Which of the following, if any, is your favorite color?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.