Few Americans are interested in buying a Labubu
Core finding
Nearly half of Americans (48%) have no interest at all in buying a Labubu in the next three months, according to a Verasight survey of 1,000 U.S. adults conducted Aug. 1-6, 2025.
Another 37% do not know what a Labubu is. Interest is scarce across the board: 5% are somewhat interested, 3% each are moderately or very interested, 2% extremely so, and 1% already own one.
Topline distribution
Few Americans are interested in buying a Labubu.
How interested are you in purchasing Labubu in the next three months?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | A |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
How interested are you in purchasing Labubu in the next three months?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.