Four in ten Americans who vape say it is neither important nor unimportant to their friends
Core finding
Among American adults who vape, the practice sits as a neutral topic in their friend circles: the most common view, held by 40%, is that vaping is neither important nor unimportant to their friend group, according to a Verasight survey conducted May 16-17, 2023.
More lean toward unimportant than important: 35% say vaping is unimportant to their group, including 25% who call it very unimportant, while 25% say it is important, including 11% who call it very important.
Topline distribution
Four in ten Americans who vape say it is neither important nor unimportant to their friends.
How important is vaping to your friend group?
n = 192 · May 16–17, 2023 · MoE ±7.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | May 16–17, 2023 |
| Base (unweighted) | 192 |
| Margin of error | ±7.5% |
| Module | AAPOR 2023 Omnibus Survey #2023-036 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2023.tiiny.co
How important is vaping to your friend group?
Cite this question
AAPOR 2023 Omnibus Survey #2023-036, fielded May 16-17, 2023, N=192 United States adults, +/- 7.5%.