Many parents haven't searched for information on these child topics lately
Core finding
About four-in-ten Americans (40%) had not looked up information on any of these child-related topics over the prior three months, and another 16% say they are not parents, according to a Verasight survey conducted June 25-30, 2025.
Mental health (20%) and food or eating issues including allergies (19%) were the most-searched topics, followed by managing bad or inappropriate behavior (17%), screentime (13%), vaccines (12%), and being bullied (8%).
Selected responses
Many parents haven't searched for information on these child topics lately.
As a parent, over the past three months, have you searched for information about the following topics related to your child(ren)
n = 755 · Jun 25–30, 2025 · MoE ±4.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jun 25–30, 2025 |
| Base (unweighted) | 755 |
| Margin of error | ±4.4% |
| Module | ICA Conference Omnibus Survey #2025-058 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-ica-2025.tiiny.co
As a parent, over the past three months, have you searched for information about the following topics related to your child(ren)
Cite this question
ICA Conference Omnibus Survey #2025-058, fielded June 25-30, 2025, N=755 US adults age 18+, +/- 4.4%.