The vast majority say scientific certainty shifts trust in nutrition advice

Jan 18–24, 2024 · n = 1,000 · MoE ±3.5%Source report ↗

Core finding

In a Verasight survey of 3,000 U.S. adults conducted Jan. 18 to 24, 2024, the vast majority said their trust in nutrition advice shifts when scientific certainty is spelled out; 86% said their trust changes at least sometimes when they know the quality of the science.

That includes 57% who said their trust changes sometimes and 29% who said yes. Another 14% said it does not change.

Topline distribution

86% of Americans say scientific certainty changes their trust in nutrition advice.

Does your trust in nutrition information change (good or bad) when information is provided on the certainty or quality of the science?

Sometimes my trust in the information changes when I know the quality of the science.
57.3%
Yes, my trust in the information changes when I know the quality of the science.
28.8%
No, my trust in the information does not change when I know the quality of the science.
13.9%

n = 1,000 · Jan 18–24, 2024 · MoE ±3.5%

ModeVerasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
PopulationUnited States adults
Field datesJan 18–24, 2024
Base (unweighted)1,000
Margin of error±3.5%
ModuleVerasight Interdisciplinary Omnibus Survey #2024-006
SponsorVerasight
Weight variableweight
Weighting targetsage, race/ethnicity, sex, income, education, region, metropolitan status

Sources

  1. 01

    Does your trust in nutrition information change (good or bad) when information is provided on the certainty or quality of the science?

    www.verasight.io/post/verasights-supports-academic-and-nonprofit-researchers

Cite this question

Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=1,000 United States adults, +/- 3.5%.